Senior Sales Development Representative
About Paloma
The achievement gap has persisted for the past half century, despite trillions invested in classroom intervention. Research shows that families—not schools—are the biggest determinants of student success. Parents’ love for their children is the single greatest—and most underutilized—natural resource in education.
Paloma is a venture-backed startup that harnesses AI to unleash parents' untapped teaching potential. Our mobile app helps marginalized families build and sustain a habit of tutoring their kids for 15 minutes a day. Parents deliver rigorous, curriculum-aligned, and joyful instruction daily at home. Over the course of a school year, this adds up to 1,000 extra hours of one-on-one instruction for every classroom! By the time students enter middle school, Paloma users will have given their kids the equivalent of an entire extra year of school! Check out a short demo here.
In our partner districts—including HISD, Metro Nashville, and LAUSD—76% of all K-2 families are tutoring their kids using Paloma. Families that try Paloma get hooked with WAU/MAU at 72%. A study found families using Paloma helped their kids make 45% more reading growth last year, with multilingual learners doubling progress.
As one district leader put it, “Paloma awakens the sleeping giant of parents as tutors.” We’re on a path to fundamentally transform education such that families and educators work together—rather than in isolation—to support student learning.
About the role
As a Senior Sales Development Representative at Paloma, you’ll be in charge of fueling sales by filling the top of the funnel with 10-15 qualified meetings every month.
- Proactively reach out to decision-makers (e.g., CAOs, directors of teaching & learning, directors of literacy, directors of expanded learning, directors of tutoring/MTSS, etc.) through email, phone, LinkedIn, etc.
- Personalize outreach using district-specific context, strategic plan priorities, funding opportunities (e.g.: CLSD grant), local news/insights, etc.
- Maintain high volume of activity without sacrificing personalization; demonstrate notable persistence without irritating prospects
- Set up meetings and demos for the CEO and Account Executives
- Research accounts, identify key players, and find hooks to drive engagement
- Maintain clean, accurate records in our CRM (i.e.: Hubspot)
- Work with sales team to refine messaging & optimize campaign performance
- Continuously test and iterate on subject lines, value props, and outreach sequences to maximize conversion
- Research conference attendees, set meetings, and prep CEO with a facebook
- Respond to inbound leads from the web site and run discovery calls
Qualifications/Candidate Profile:
- You have 1–2 years of experience in a B2B SaaS startup SDR or BDR role
- You have 2+ years experience in school/education setting
- You are profoundly passionate about Paloma’s mission to help marginalized parents support their children’s learning and success
- You are extraordinarily driven and persistent. When you have a goal, you’ll move mountains to reach it. Effort is immaterial
- You’re an excellent written communicator who knows how to craft compelling messages that resonate with busy leaders
- You’re organized, persistent, and capable of managing high volumes of outreach without losing quality or personalization
- You’re metrics-driven and goal-obsessed. You love tracking your numbers and iterating based on results
- You’re genuinely curious about the challenges school districts face and are motivated to solve them
Benefits
- Competitive base salary + commission (OTE: $100K, with accelerators for overperformance)
- Equity in a high-growth, mission-driven company
- Generous, family-friendly health, dental, vision & retirement benefits
- 20 days PTO annually plus federal and company holidays.
- Fully remote team with a vibrant culture. (Everyone says their team is great, but our team and culture are truly magical. You’ll judge for yourself 🙂)
- Personal & professional development funds
- Work directly with CEO; there’s no better way to learn how to become a world-class sales person